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Dalian Wanda Merges Infront Sports & Media, World Triathlon To Form Wanda Sports

Dalian Wanda Group announced that Infront Sports & Media and the World Triathlon Corp. with its Ironman brand will be integrated in a newly formed entity named Wanda Sports Holding Co., Ltd. and will be rebranded accordingly. Infront President & CEO Philippe Blatter will step up to lead the Wanda Sports business as president and CEO with the experienced top management of both Infront and the WTC remaining in place. Wanda Sports will be based on three core business pillars: spectator sports (media & marketing business), participation sports (active lifestyle business) and services (production, digital & service business). The active lifestyle business will be led by WTC CEO Andrew Messick (Infront). Relying on an int'l network, Wanda Sports’ operational HQ will be in Zug, Switzerland. The holding company is based in China (Dalian Wanda).

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