Scottish Golf Ltd. Chair Eleanor Cannon is "on a mission to breathe new life into Scottish golf clubs," according to Alan Campbell of the Scotland DAILY RECORD. She is "determined to significantly increase the number of women and children playing the sport." Cannon was appointed as the chair of the new organization formed by the merger of the Scottish Golf Union and the Scottish Ladies’ Golfing Association at the start of October. She heads a "nine-strong Scottish Golf board, who will meet for the first time at the end of this month, and hopes ambitious targets will be set to increase the number of women and children players." Cannon, who runs a company coaching business execs, said, "I love golf. I’m passionate about it and it’s in my blood." Cannon was head-hunted for the role "despite never having been a golf administrator." Having "tackled sexist attitudes in the workplace and drummed home the message that the customer must always come first," Cannon's mission is now to "apply those principles to golf." She said, "The remit is to grow golf among those people who don't understand it. It just so happens the biggest, most obvious opportunity is to do that with women. Only 14 percent of golf club members in Scotland are women -- but it’s not just about converting women to play golf. It's about making them understand that it is a great sport for youngsters to learn and get them into clubs" (DAILY RECORD, 11/22).
