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Adidas CEO Herbert Hainer Says FIFA Must 'Fundamentally Change'

Adidas CEO Herbert Hainer said that FIFA "should set limits on the term and age of its future presidents" as it seeks to reform after a corruption scandal, according to Emma Thomasson of REUTERS. Hainer's comments are the first "concrete proposals for reform" from the German sportswear company that has provided the World Cup match ball since '70 and two years ago extended its partnership with FIFA until '30. Hainer also said that the role of FIFA president should be "more like that of a chief executive, overseen by a supervisory body, like in companies." He said, "It doesn't help at all for just one person to go. You have to fundamentally change the organization." Adidas has faced criticism for "declining to join other major sponsors" like Visa and Coca-Cola in October when they demanded the immediate departure of FIFA President Sepp Blatter after Swiss authorities opened a criminal investigation into him. However, Hainer "reiterated his support for the existing reform commission, with which he had discussed his ideas." Hainer: "I can't say what will come out in the end, but you will see that the structures will change significantly" (REUTERS, 11/19).

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