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Marketing and Sponsorship

Marketplace Roundup: Rugby Football League Appoints Essentially Group

The Rugby Football League has appointed Essentially Group, part of CSM Sport & Entertainment, as its exclusive global commercial agency. The agency will be tasked with sourcing and negotiating a new principal partner for the England national team for next season. The England-New Zealand series also represented the last time that the Gillette logo will feature on the England team kit after 12 consecutive seasons as the principal partner of the team (Essentially Group). ... Ticket provider viagogo and Int'l Premier Tennis League franchise Philippine Mavericks partnered to bring more int'l fans to the tennis event in Manila from Dec. 6-8. Viagogo will become the official int'l ticketing partner of Philippine Mavericks, providing a secure online platform for fans to buy its three-day tickets for the event at the Mall of Asia Arena through viagogo's network of 60 global websites (viagogo). 

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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