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Marketing and Sponsorship

Marketplace Roundup: Air India Partners With EPL Side West Bromwich Albion

EPL side West Bromwich Albion announced Air India as the club’s official regional airline sponsor. Air India will be featured on the pitchside LED at The Hawthorns, as well as in the match-day program and other promotional assets at the club (WBA). ... The French Football League (LFP) announced that Uhlsport "will produce the official ball" for Ligue 1 from the '17-18 season until the '21-22 season. Even though no further contract details were disclosed yet, it is rumored that the small German brand bid €1.2M ($1.3M) per season, whereas adidas bid €500,000 ($536,500) "to become the official match ball supplier of the first French division" (FOOTY HEADLINES, 11/13).

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SBJ Morning Buzzcast: May 3, 2024

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