Marketing and Sponsorship

Swiss Watch Maker Tag Heuer To Take Legal Action Against Infront Over China Deal

11.13.2015

Swiss watch maker Tag Heuer announced that it "will take legal action against marketing agency Infront Sports & Media," according to Nils Lehnebach of SPONSORs. The reasons for Tag Heuer's decision "are complications after signing a deal with Chinese basketball." Last month, Tag Heuer "singed a two-year sponsorship deal with the Chinese Basketball Association," which was brokered by Infront. Chinese media reports that Tag Heuer "will take legal action against Infront because the agency terminated the contract but at the same time requested a partial payment." In addition, Tag Heuer "was reportedly not happy to see the logo of rival company Tissot appear on official tickets and posters." Reports suggest that Infront had a 30-day termination clause. The question is now "when the official collaboration started and if the clause was still valid" (SPONSORs, 11/12).

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