Real Madrid, IPIC-Owned Cepsa Reportedly Inch Closer To Stadium Naming Rights Deal

The christening of Real Madrid's Santiago Bernabéu stadium "remains on track," according to Kike Marin of EL CONFIDENCIAL. Real Madrid and IPIC-owned energy company Cepsa have reportedly "advanced the operation recently," with the goal of the "final chapter being signed as soon as possible." Contacts between top execs at both organizations have intensified "and there is not much left" that has to happen for one of Real Madrid President Florentino Pérez's objectives "to see the light soon." The remodeling of the stadium "is paralyzed in court," but one year ago, Real Madrid and IPIC signed a collaboration agreement. The club said then that the objective was to "globalize the club's assets and make the Santiago Bernabéu the best sports stage in the world" (EL CONFIDENCIAL, 11/12).