Menu
SBJ Best Places to Work in Sports 2024

Nominate Your Company Today

Marketing and Sponsorship

Citi Cricket All-Stars Top Sponsors Lineup Announced

The organizers of the upcoming Citi Cricket All-Stars have finalized an all-star lineup of sponsors. Top-tier sponsors are Citi, MasterCard, PepsiCo, State Farm, Azur Global, Sling TV and Oxigen. Additional sponsors include Lycamobile, Etihad and Uber. Citi Cricket All-Stars is headlined by former cricketers Sachin Tendulkar and Shane Warne. The first match was on Saturday at Citi Field in N.Y., followed on Wednesday at Minute Maid Park in Houston, and culminating on Saturday at Dodger Stadium in L.A. In addition to its title sponsorship of the series, Citi is the host of the first event at Citi Field, and will also name and present the Cricket All-Stars Cup to the winners of the series (Cricket All-Stars). In Mumbai, Pratik Bhakta reported Gurgaon-based digital payments company Oxigen plans to use the Cricket All-Stars as "a means to promote its new online platform oxygen.com or oxigenusa.com meant for remittances from the U.S. to India, among the non-resident Indian population of the country." Oxigen Services Corporate Affairs President Meher Sarid said, "This new website is meant for transfer of money from the U.S.A. to India for students as well as other Indians settled there." Though the "exact amount spent in this endorsement was not revealed," Sarid said that the company had spent around a "couple of crores" to get its name associated with the All-Stars T20 series (ECONOMIC TIMES, 11/7). 

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/11/10/Marketing-and-Sponsorship/Cricket-All-Stars.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/11/10/Marketing-and-Sponsorship/Cricket-All-Stars.aspx

CLOSE