Red Bull Signs Two-Year Deal With Chinese Super League

The Chinese Super League signed a two-year sponsorship deal with "with energy drink provider Red Bull of Reignwood FMCG Group," according to Pu Yang of YUTANG SPORTS. The agreement will see Red Bull "become an official partner and the official energy drink provider" of Chinese top-tier football league for the next two seasons. Red Bull signed up three Chinese int'l football players "as brand ambassadors earlier this year" (YUTANG SPORTS, 11/6). SUNNING VIEW reported CSL Chair Ma Chengquan revealed that "a total of 533 million spectators attended" this season, resulting in an average audience of 2.3 million. Cumulative TV viewership this season "reached 400 million people," an increase of 50% over last season's ratings. Red Bull will "not only bring sponsorship money," but also successful operational experience (SUNNING VIEW, 11/5).