German health care equipment company Bauerfeind has extended its contract as service partner of the Deutsche Sporthilfe foundation until '20 (Deutsche Sporthilfe). ... Ligue 1 side Nantes partnered with French clothing brand Izac. Izac will supply the club with formal wear for the remainder of the ’15-16 season. The brand also supplies Ligue 1 clubs Olympique de Marseille and AS St. Étienne (Izac). ... Ambi Pur and Barcelona have reached an agreement which makes the brand of air fresheners a new regional sponsor of the club in six countries and territories throughout Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Hong Kong. The agreement is for two years (Barcelona). ... Italian watch manufacturer Sector No Limits announced it will "pull its sponsorship of Yamaha rider Jorge Lorenzo at the end of the season." The company's decision comes in the "wake of the controversy surrounding MotoGP after the clash between Valentino Rossi and Marc Marquez at Sepang" (MOTORSPORT, 11/5). ... National Rugby League side Canterbury Bulldogs received an energy boost with OPAL Solar upgrading its involvement to become a sponsor featured on the bottom back of jerseys for the next two seasons ('16-17) (Canterbury Bulldogs). ... NRL club Melbourne Storm and Melbourne-based apparel brand STAR signed a five-year partnership in which STAR becomes the club's official on-field apparel partner. The brand will supply Storm with home, away and themed jerseys and training kit including singlets, tees, shorts, tracksuits, hoodies and backpacks for players and staff (Melbourne Storm). ... The Int'l Federation for Equestrian Sports (FEI) appointed The Sports Consultancy as its official global sponsorship sales agency up to and including the FEI World Equestrian Games 2018 in Bromont/Montreal, Canada. The Sports Consultancy, appointed after a competitive tender earlier this year, has a proven track record working with the FEI on a variety of commercial consultancy projects over the last seven years (FEI).
