Football chiefs "are refusing to rule out a stadium naming rights deal" for Windsor Park with Ulster snacks company Tayto, according to Laura Abernethy of the BELFAST TELEGRAPH. And "it could mean that Windsor Park would be named the Tayto National Stadium." The Irish FA "could be set to make a packet from Tayto" if the deal goes through -- as stadium naming rights are often worth millions. IFA CEO Patrick Nelson said that the organization "is still looking for a partner but would neither confirm nor deny rumours that south Belfast ground will be renamed after the snack." As the £28M ($43M) renovation of the new facility comes to an end, the IFA said it is looking for a "credible, appropriate, long-term commercial partner" who would see their name up in lights at the new 20,000-seat ground. Tayto -- the Armagh firmed based at Tandragee castle -- "produces Northern Ireland's best-selling brand of crisp and is the third biggest brand of crisps and snacks" in the U.K. When asked if Tayto was the sort of firm the IFA was looking to attract, Nelson said, "Like any sponsorship deal you have to look at any corporation and ask can they get their business objectives achieved through a deal with football or whatever. We want to sign somebody for all of our deals where we can deliver something for them and have a partnership" (BELFAST TELEGRAPH, 10/13).
