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Marketing and Sponsorship

Insurer Westfield Health Extends Deals With Sheffield United, Sheffield Wednesday

League One club Sheffield United announced an extended partnership with its longest-serving sponsor, health insurer Westfield Health. The company looks to use football's popularity to encourage people to live healthier lifestyles. The insurer will continue to sponsor the Bramall Lane Corner Stand as well as the John Street enclosure for disabled people (Sheffield United). League Championship club Sheffield Wednesday also extended its partnership with Westfield, extending the deal for a 20th year. Westfield becomes the official disabled enclosure partner of the club, receiving extended profiling at Hillsborough and across the Owls' digital platforms (Sheffield Wednesday).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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