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Marketing and Sponsorship

Insurer Westfield Health Extends Deals With Sheffield United, Sheffield Wednesday

League One club Sheffield United announced an extended partnership with its longest-serving sponsor, health insurer Westfield Health. The company looks to use football's popularity to encourage people to live healthier lifestyles. The insurer will continue to sponsor the Bramall Lane Corner Stand as well as the John Street enclosure for disabled people (Sheffield United). League Championship club Sheffield Wednesday also extended its partnership with Westfield, extending the deal for a 20th year. Westfield becomes the official disabled enclosure partner of the club, receiving extended profiling at Hillsborough and across the Owls' digital platforms (Sheffield Wednesday).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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