Marketing and Sponsorship

British Elite Ice Hockey League Club Cardiff Wales Partners With Icetime.TV

10.8.2015

British Elite Ice Hockey League club Cardiff Devils announced Icetime.tv as its main shirt sponsor for '15-16, according to Terry Phillips of WALES ONLINE. The Welsh-based company will deliver ice hockey content through its online channel, "with fans able to watch live streams from matches." IceTime.tv is a new online channel founded by Dan Lewis and Giles Phelps and their company logo is on the front of Devils jerseys. Lewis: "We are investing in this product because we believe that ice hockey has an ever-growing fanbase and technology can play a big part in the fan engagement aspect of the sport" (WALES ONLINE, 10/7).

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