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Basketball Bundesliga Side Gießen 46ers Reports Record Marketing Income Of $2.6M

Basketball Bundesliga (BBL) club Gießen 46ers "generated record income from marketing for the '15-16 season," according to Eberhardt & Wagner of SPONSORs. The club reported marketing income including sponsorship and ticketing of €2.3M ($2.6M). 46ers Managing Dir Heiko Schelberg: "We therefore achieved a record revenue in marketing." The marketing income "corresponds approximately to the team's payroll." The team's payroll more than doubled compared to the '14-15 season. Last year, the team's budget in the second-tier ProA was around €1M (SPONSORs, 10/6).

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