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Marketing and Sponsorship

Marketplace Roundup: Man City Signs Regional Sponsorship With Tecate

Tecate beer became the official regional partner of Man City as part of a multi-year agreement. The partnership will allow Tecate to reach and connect with the team's local fan base in Mexico, where Man City is widely followed (Man City). ... Vets Now was confirmed as the official partner of the Scotland Supporters Club and vet care partner of the Scottish FA (Scottish FA). ... Baron Philippe de Rothschild SA and the PGA of America named Mouton Cadet the official wine for the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska, Minnesota (Ryder Cup). ... League Championship side Nottingham Forest renewed its partnership with shirt sponsor Fawas Refrigeration and Air-Conditioning. The company logo will be displayed on the front of Forest's shirts for the third consecutive season (Nottingham Forest). ... League Championship side Queens Park Rangers agreed to a deal with ticket exchange company Twickets, which becomes QPR's official ticket re-sale partner. Twickets only supports the sale of tickets at their original face value, or less (QPR). ... EPL side Leicester City renewed its partnership with Sytner Leicester BMW and Mini for '15-16 (Leicester City).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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