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Marketing and Sponsorship

Barcelona Delegates To Vote On Shirt Sponsor At Oct. 25 General Assembly

Barcelona delegates will vote on the club's new shirt sponsor at its General Assembly on Oct. 25, according to Didac Piferrer of MARCA. Barcelona President Josep Maria Bartomeu will propose a new sponsorship deal that he -- and the club -- has been "negotiating for months with several companies." Depending on how delegates vote, Qatar Airways "could be dropped as the first team's shirt sponsor." Bartomeu said during the presidential campaign that he had agreed to a sponsorship deal with "an Asian company linked to the technologies market" (MARCA, 10/1).

NEW MEDICAL SYSTEMS PARTNER: Starting this season, Toshiba Medical Systems Europe will be an official partner of Barcelona in the field of medical services for five years. The European subsidiary of the Toshiba Medical Systems Corp. will supply 13 ultrasound systems and one MRI system to the club's medical center (Barcelona).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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