Eurosport secured the exclusive TV and digital rights to the FIA Formula One World Championship in Portugal from '16-18. The deal with Formula One management covers all races, qualifying and practice sessions of the premier motorsports event for the next three seasons. Eurosport will have access to multiple live feeds including coverage from cameras mounted on cars and from helicopters to enable the channel to broadcast the action from different perspectives and angles for TV and online viewers. Eurosport CEO Peter Hutton said, "Securing these exclusive rights in Portugal further demonstrates our strategy to acquire key properties on a local as well as a pan-regional level. ... There are few sports with such a great history of world class on-air storytelling and production as F1." Eurosport's current motorsports offering includes the MotoGP, Le Mans 24 Hours, the FIA WTCC, the World Superbike Championships and the recently signed FIA Formula E Championship. Since the beginning of the year, Eurosport's average audience has seen double digit rating increases in several key markets across Europe including: 37% in Italy, 25% in Sweden, 19% in the U.K., 18% in the Netherlands and 15% in Germany (Eurosport).
