Lagardère Sports signed Japanese tennis player Yoshihito (Yoshi) Nishioka in an exclusive worldwide, marketing and management deal (Lagardère). ... Polish football club Legia Warsaw renewed its partnership with Atlas Estates for the '15-16 season. The real estate developer, which manages projects in Poland, Hungary, Romania and Bulgaria, has been a partner of the Ekstraklasa club for the past two years. Financial terms of the deal "have not been released" (SOCCEREX, 9/29). ... Herbalife and Cristiano Ronaldo announced the launch of Herbalife's premiere sports drink, CR7 Drive. CR7 Drive is a contemporary take on traditional sports drinks, without any artificial flavors or sweeteners. It helps athletes refuel and rehydrate before and during exercise. It supplies carbohydrates for energy and replaces what is typically lost in sweat including key electrolytes (Herbalife). ... The Cedar Group, official match program supplier of EPL side AFC Bournemouth, continued its partnership with the club into a 20th anniversary year. As well as continuing to supply Matchday, the Hampshire marketing agency’s sponsorship will now also include corporate hospitality and matchday sponsorship (AFC Bournemouth). ... Fassi Group will be the main sponsor for the French round of the 2015 eni FIM Superbike World Championship, taking place this weekend at Circuit de Nevers Magny-Cours in France.The company has been part of the series for three consecutive years as official sponsor (World SBK). ... Man City announced a multi-year drinking and mineral water partnership with Singha for Thailand, Cambodia and Myanmar. The partnership will focus on community outreach and youth-related programs. Alongside a broad package of IP, digital and hospitality rights, Singha will work with Man City to create coaching events and clinics across the partnership territories (Man City).
