Ti’ao Power "won the bid for the producing and broadcasting rights of Chinese Super League" games from '16-20, with a price of 8B yuan ($1.25B) which is almost 20 times of the current price for '15 -- 80M yuan ($12.5M), according Zhang Tingting of YUTANG SPORTS.
The rights fee "is even higher than that of the English Premier League in Mainland China," which was 1B yuan covering a period from '13-19 and was renewed by Super Sports in '12.
Ti’ao Power will pay 1B yuan ($156M) each year for the first two years, and 2B yuan ($313M) each year for the next three years.
Four bidding companies "made presentations to board members of Chinese Football Association Super League Co,. Ltd." They were Great Sports, CCTV Sports and Entertainment, Ti’ao Power, and Guangdong TV. The other four companies in the original eight bidding companies including IMG and Infront Sports and Entertainment "were not qualified to bid" (YUTANG SPORTS, 9/25). The CHINA MONEY REPORT's D. Collins reported it is "a huge amount of money by Chinese standards for a product that, while improving, is still way behind the top European leagues," and Ti'ao is "clearly gambling that losses in the first few years of the deal could be compensated by profits" four to five years down the line.
The company "won the broadcast rights to Chinese national team matches earlier this year" for 70M yuan ($10.9M), ending the CFA’s long association with CCTV (CHINA MONEY REPORT, 9/27).
