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Marketing and Sponsorship

Marketplace Roundup: Old Penarthians Partners With Insulation Company Actis

Old Penarthians Rugby Club "started the season with a new sponsor" for its first 15 shirts and training tops. Actis, a "leading European insulation company," will be featured on the shirts. The "training tops are supplied by TSL Projects Ltd" (PENARTH TIMES, 9/24). ... Infiniti Red Bull Racing announced a partnership agreement with AeroSlim for this weekend's Japanese Grand Prix. As an official race partner, AeroSlim will see its logos featured on the overalls and fireproof underwear of drivers Daniel Ricciardo and Daniil Kvyat throughout the race weekend. AeroSlim is part of the WRS group of companies, a Japanese leader in the fields of cosmetics and health foods (Red Bull Racing). ... Indian Super League side Mumbai City announced a new partnership with ACE Group, which will be featured on the front of jersey for the upcoming ISL 2015. The second edition of the ISL begins on Oct. 3 in Chennai, India (Mumbai). ... The Int'l Center for Sport Security renewed its partnership with the ISL. The agreement will see the ICSS Sport Integrity Directorate "provide guidance to the organizers of the franchise-based league on countering match-fixing and betting fraud." It will also "conduct an extensive review of the ISL's existing integrity and anti-corruption practices" (SOCCEREX, 9/24). ... The National Rugby League announced Coates Hire as the official hire equipment sponsor of the NRL Telstra Premiership Finals Series. Coates Hire will be a partner in the construction of the NRL Nation fan site at Sydney's Darling Harbour (Coates Hire). ... German Hockey League (DEL) side Hamburg Freezers and movie theater chain UCI Kinowelt "have extended their relationship for another year." The partnership's reported value is around €15,000 ($16,800) (SPONSORs, 9/24).

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