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Marketing and Sponsorship

Marketplace Roundup: Jacksonville Jaguars Have Close To 38,000 Registered Fans In U.K.

The NFL's Jacksonville Jaguars have 37,852 registered fan club members in the U.K. Jaguars SVP/Communications Dan Edwards told SBD Global that prior to the team's first Int'l Series game in '12, the fan club -- called Union Jax -- had 522 registered fans (HJ Mai, SBD Global). ... AC Milan and Neapolitan coffee roasting and blending company Kimbo signed a one-year sponsorship agreement. Kimbo becomes the club's new premium sponsor for the '15-16 season. The agreement was brokered by Infront Sports & Media (AC Milan). ... League One side Scunthorpe United announced that MAN and HRVS Group signed a two-year sponsorship deal that will see the "HRVS MAN" logo appear on the rear of the first team home and away playing shirts (Scunthorpe). ... Championship side Nottingham Rugby announced partners Air-IT as the club’s short sponsors for the '15-16 season (Nottingham Rugby).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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