Marketing and Sponsorship

Online Delivery Service Lieferando Signs Deals With 11 German Football Clubs

9.22.2015

Online delivery service Lieferando "has secured sponsorship packages at 11 Bundesliga and 2nd Bundesliga sides," according to Nils Lehnebach of SPONSORs. Lieferando "will be visible at Bundesliga sides FSV Mainz, Eintracht Frankfurt, Hamburg SV, Hannover 96 and Werder Bremen, along with 2nd Bundesliga clubs FC Kaiserslautern, FC Nuremberg, 1860 Munich, Fortuna Dusseldorf and VfL Bochum." All packages "will run throughout the entire '15-16 season." However, some of the deals reportedly "have an option for an early termination." Lieferando "is considering increasing its sports sponsorship involvement even further." Managing Dir Jörg Gerbig: "We are currently considering to futher increase our presence." Lieferando signed deals with Sportfive and Infront Sport & Media for the presence at the 11 clubs (SPONSORs, 9/21).

PREVIOUS Brasileiro Club Corinthians Becomes First In South America To Partner With Twitter NEXT English, French, New Zealand Rugby Players Star In Beats By Dre Ads

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/09/22/Marketing-and-Sponsorship/Lieferando.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/09/22/Marketing-and-Sponsorship/Lieferando.aspx