Marketing and Sponsorship

Brasileiro Club Corinthians Becomes First In South America To Partner With Twitter

9.22.2015

Brasileiro club Corinthians entered into a new partnership with Twitter, according to SOCCEREX. The club will introduce "small advertisements on their club content via Twitter's video advertising product Twitter Amplify." Corinthians becomes the first South American club to partner with Twitter and the second globally. Earlier this month Barcelona partnered with the platform as part of plans to expand its int'l online presence. Corinthians Marketing Dir Marcelo Passos said, "Besides the possibility to generate additional revenue for the club, we will be able to add value to the brand in a single platform and reach even more people with our communications" (SOCCEREX, 9/21).

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