Globo Group Will Broadcast the Rio 2016 Paralympic Games in Brazil

The Globo Group will be the official broadcaster in Brazil of the Rio 2016 Paralympic Games with SporTV showing all 12 days of action and Globo TV screening more network coverage of the Games than ever before. In addition to live broadcasts and flashes of the competitions during programming, SporTV will prepare the most complete experience for subscribers, reinforcing the values of Paralympic sport: determination, courage, equality and inspiration. SporTV Content Dir Raul Costa Jr. said, "All the editorial content of the channel will be oriented to create and increase the interest of Brazilians in the Paralympics. We also have a special project, the 'I move myself,' with the production of a 13 chapter series and two documentaries about the Paralympic universe." To reinforce the line with its consumers, SporTV will bring a new brand concept for its campaigns, the "We are all champions" (Int'l Paralympic Committee).