DHL "has partnered" with the Indian Super League "as its official logistics and timing partner in 2015," according to Ravi Teja Sharma of the ECONOMIC TIMES.
As the official logistics partner, DHL "will deliver back-end logistics support for the tournament." DHL also announced the "DHL Winning Pass" award per team, which will recognize players who "contributed the highest number of assists during the tournament." The ISL is scheduled to kick off on Oct. 3 (ECONOMIC TIMES, 9/15). In a separate piece, Sharma reported media planners and advertisers said that the Rupert Murdoch and Mukesh Ambani-promoted ISL "is set to notch up Rs 100 crore in sponsorship revenues in its second season, up from about Rs 55 crore last year." The league "has signed up Flipkart as a new associate sponsor, HP Enterprise, DHL and Imperial Blue as official partners and Volini as the official pain relief partner."
Hero "had taken up the title sponsorship last year for three years." Maruti "has renewed its deal for an associate sponsorship of the league while Amulhas been renewed as the official partner." Pepsi "has renewed its deal as the official pouring partner, Puma has renewed as ball partner while The Muthoot group has renewed as the referee partner."
A spokesperson for ISL said that "the success of the inaugural season has evoked tremendous response from marketers globally." Media planners said that "while the title sponsor is paying close Rs 18 crore a year, an associate sponsor is spending anywhere between Rs 7 and Rs 9 crore a year" (ECONOMIC TIMES, 9/15).
