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Marketing and Sponsorship

Marketplace Roundup: Serie A Side Bologna Partners With Wine Producer Umberto Cesari

Serie A club Bologna sealed a partnership with wine producer Umberto Cesari. The Bologna-based Italian wine producer becomes the official supplier of wines to the hospitality areas of the club's Dall'Ara stadium (SOCCEREX, 9/11). ... World Rugby announced the appointment of Swiss watchmaker Tissot as the official timekeeper of Rugby World Cup 2015 (World Rugby). ... FIBA and hospitality company Airbnb are partnering to allow fans to benefit from Airbnb's range of accommodations and to cater to fans' and players' diverse travel needs. Starting this month, Airbnb will be the exclusive official accommodations provider for FIBA, and FIBA will promote Airbnb's offerings to fans and players alike (FIBA). ... National carrier Air India signed a deal with the Board of Control for Cricket in India. The deal took effect on Sept. 1. A statement read, "The deal has been signed for a period of one year. Air India will be the preferred airline for travel of the Indian cricket team. Air India shall also fly Indian cricketers of both the national and other state cricket teams on domestic and international network across the globe" (IANS, 9/13).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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