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Marketing and Sponsorship

Under Armour Adds San Francisco 49ers' Jarryd Hayne To List of Athletes

NFL San Francisco 49ers player Jarryd Hayne "has landed his first lucrative sponsorship deal" after securing a contract with sporting apparel brand Under Armour, according to Michael Chammas of the SYDNEY MORNING HERALD. The deal with Under Armour has put Hayne in "illustrious company" alongside U.S. golfer Jordan Spieth and NBA MVP Steph Curry as part of the group's ambassadors. Hayne: "This partnership was a natural fit for me -- Under Armour is a powerful global brand with a deep history in American football. I have used Under Armour gear throughout my NFL training and it gives me a definite advantage. I look forward to representing Under Armour in the next chapter of my journey." Hayne "has become a crowd favourite at the San Francisco 49ers since his breakthrough performances during the pre-season." The 49ers "are now cashing in on Hayne's success selling an unprecedented number of jerseys for an undrafted rookie and gaining a new fan base in Australia" (SMH, 9/13).

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