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Britain's Top Sports Commit To Making Major Events Available On Free-To-Air TV

The national governing bodies of Britain's "most popular sports" will continue to make their major events available on free-to-air TV, according to Matt Slater of the BBC. Cricket, football, golf, tennis and rugby union and league have re-signed a voluntary code first set up in '09. This means free-to-air broadcasters like the BBC "will be given access to highlight packages, at the very least." It also commits these sports to allocating up to 30% of their broadcast deals for grassroots projects. Among the areas the code defines as "investment in grassroots sport" are youth programs, community facilities and coach and volunteer training. The "full signatories" to the voluntary code of conduct: England & Wales Cricket Board, FA, Lawn Tennis Association/All England Tennis & Croquet Club, Royal & Ancient Golf Club of St. Andrews, Rugby Football League and Rugby Football Union. As well as the seven organizations that have committed to both the TV accessibility and grassroots investment aspects of the code, three bodies have signed up to the "accessibility element: golf's European Tour, the Premier League and UK Athletics" (BBC, 9/10).

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