British Olympic Association Names Dairy Brand Müller Official Team GB Partner

The British Olympic Association named dairy brand Müller an official Team GB partner. Müller will have Team GB marketing rights across its brands including Müller Corner, Müller light and Müller Rice from now until the end of '16. As part of the partnership, it will be giving consumers the chance to win Team GB experiences in the build-up to the Rio 2016 Olympics. During the Olympic Games, Müller will be sponsoring the nationwide Team GB Live Sites program, where it will provide unique experiences to fans. Müller will also be announcing Team GB Ambassadors to support the campaign (Team GB). TALKING RETAIL reported IAAF President Sebastian Coe announced the deal at the Royal Opera House in London. Müller was crowned The Grocer's Brand of the Year 2014, and is the U.K.'s leading yogurt and chilled dairy pudding manufacturer (TALKING RETAIL, 9/10).