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Marketing and Sponsorship

Marketplace Roundup: Arsenal Names DJI Holdings Official Lottery Partner In China

Arsenal named Chinese lottery provider DJI Holdings its official lottery partner in China. DJI develops, promotes and distributes authorized sports and welfare lottery products in China, using its wholly-owned and operated websites. Proceeds support good causes at a local level, with the development of football an important focus (Arsenal). ... Parma Calcio 1913, the newly founded successor to Parma FC, named sailing wear brand Navigare its first front-of-shirt sponsor. Navigare has signed on as Parma's main sponsor for the duration of the '15-16 season, having previously acted as a sponsor of Parma FC. Its branding will be featured on the front of Parma's playing shirts, "as well as on the advertising hoardings around the pitch at Parma's Stadio Ennio Tardini" (SOCCEREX, 9/9). ... Sports drink iPro Sport has signed on to become League Championship side Queens Park Rangers' official hydration partner. The partnership will see iPro Sport supplying its isotonic sports drinks to the club's players throughout the '15-16 season (QPR). ... German Hockey League (DEL) club Ice Tigers Nuremberg has agreed to a new sponsorship with Private Vermögensberatung. The financial consulting business will become a premium partner of the club during the '15-16 season (Ice Tigers).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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