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Marketing and Sponsorship

Australia's National Basketball League Partners With Two U.S. Athletic Brands

Australia's National Basketball League named U.S. athletic products McDavid and Shock Doctor major sponsors. McDavid will be the league's official compression apparel and Shock Doctor its official mouth guard. The NBL’s partnership with the two brands is the first time either of the predominantly U.S.-based products will have an overall league presence in Australia, with NBL clubs being supplied the products for training and gamedays. The New Zealand Breakers will begin using the compression wear the following season. As part of the agreement, McDavid will receive naming rights to digital content pushed out via the NBL's new content channels. McDavid and Shock Doctor recently merged to form United Sports Brands (NBL).

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