Menu
Facilities

Cardiff's Millennium Stadium To Be Renamed Principality Stadium In 10-Year Deal

The Millennium Stadium will be renamed the Principality Stadium in a 10-year sponsorship deal with the Cardiff-based building society, according to the BBC. The new name for the 74,500-seat capacity stadium, the home of Welsh rugby, will be used beginning in January. It was built at a cost of £121M to replace the Nation Ground, Cardiff Arms Park, in time for the 1999 Rugby World Cup. The structure, owned by the Welsh Rugby Union, "is famous for having the only fully-retractable roof" on a U.K. stadium. WRU Chair Gareth Davies said, "Both parties are comfortable with the arrangement. I think a 10-year deal is significant in terms of naming rights for a stadium." In its last financial accounts in '14, the WRU's debt stood at £15M. That figure was once £75M "as a result of the stadium's construction costs" (BBC, 9/8). REUTERS' Justin Palmer reported the WRU said in a statement, "From 2001 the building society sponsored the WRU's main knock-out cup competition later progressing to become the 10-year title sponsor of the Premiership division in Wales. Today's announcement further strengthens its commitment to Welsh rugby at all levels and safeguards the long-term health of the nation's sport. In recognition of this support, the home of Welsh rugby, which has become an iconic symbol for Wales around the world, is to be renamed 'Principality Stadium' from January 2016." The stadium will host the Champions League final in '17 (REUTERS, 9/8).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/09/09/Facilities/Principality-Stadium.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/09/09/Facilities/Principality-Stadium.aspx

CLOSE