Football Federation Australia reported strong results of the first 12 months of its four-year digital commercialization strategy and confirms the appointment of Perform Group to drive its digital strategy through the 2018 FIFA World Cup. FFA appointed Perform in '14 as official data and statistics partner. One year in, Perform Group worked with FFA to expand the digital network, achieve a 54% growth in unique audience, secure an increase of 72% in revenue derived from digital assets, and deliver over $4M in media value to sponsors and advertisers. FFA CEO David Gallop said, "Interest in football in Australia is at its highest ever level and continues to grow exponentially following the continued successes of the Socceroos, Matildas, the Hyundai A-League, Westfield W-League and increasing participation in our youth leagues." Since Perform Group was appointed, the following new assets have been put into play:
- 27 new responsive websites were designed and built across the FFA digital network
- Android and iPhone mobile applications have been built for all 10 A-League clubs, the Socceroos and the A-League itself
Headline results achieved in the first year include:
- 54% increase in unique browsers to the FFA website network from '13-14 to '14-15 seasons
- 30M page views for the A-League '14-15 season across the FFA
- 7.9M unique visitors throughout the latest season (FFA).
