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Nadal signed a two-year deal with Tommy Hilfiger last December.
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Rafael Nadal this fall will serve as a "brand ambassador for Tommy Hilfiger underwear and tailored clothing," as well as a new men's fragrance called TH Bold, according to Lisa Lockwood of WOMEN'S WEAR DAILY. Nadal will not "have his name on the product," but he will be featured in a "major campaign" that broke on Tueasday and encompasses print, outdoor, TV and digital advertising globally. Billboards "showcasing Nadal in Hilfiger underwear" will go up in N.Y., L.A., Paris, Hong Kong, Mexico City and Melbourne. The fragrance and underwear campaigns "run throughout the fall," while the tailored clothing ads "break in the spring." Hilfiger Global Chief Brand Officer Avery Baker said that the Nadal campaign "is skewed more toward the male consumer." She noted another football-themed campaign running this fall "is more female-oriented." Lockwood notes Nadal, who
signed a two-year deal with the clothing company last December, will appear this afternoon "at an exclusive celebrity tennis tournament" at N.Y.'s Bryant Park, while he and Hilfiger participated in a Q&A Tuesday at the Herald Square Macy's (
WWD, 8/25).
CHOCOLATE RAIN: Tennis player Caroline Wozniacki on Monday made an appearance at the MetLife Godiva boutique to promote the company's Soft Serve and announce a tennis-inspired gift with purchase program. Shoppers at select N.Y. Godiva stores will receive the "Caroline," a tennis-themed chocolate, with the purchase of any Soft Serve from Aug. 31 through the end of the U.S. Open on Sept. 13. Wozniacki earlier this year became the brand's first-ever athlete endorser (THE DAILY).
ROGER & ME: FORBES' Niall McCarthy reported Roger Federer is set to be the "world’s highest-paid athlete endorser," earning an estimated $58M this year. Much of his success "can be attributed to long-term deals with top brands such as Nike, Mercedes and Credit Suisse." The rest of the top five include golfers Tiger Woods ($50M) and Phil Mickelson ($44M), as well as NBA Cleveland Cavaliers F LeBron James ($44M) and Oklahoma City Thunder F Kevin Durant ($35M) (FORBES, 8/21).
