Electronics Chain Media Markt Signs Deals With Several Bundesliga Clubs

Electronics retail chain Media Markt "has entered the Bundesliga in '15-16 through several sponsorship deals," according to Henning Eberhardt of SPONSORs. In addition to its shirt sponsorship deal with Ingolstadt, the company "agreed to deals with several other clubs." Media Markt has signed deals with Bundesliga sides FC Schalke, TSG Hoffenheim, Hamburg SV, Hertha Berlin and Eintracht Frankfurt. As a third-tier partner of Schalke, the electronics chain receives ad space on LED boards at the Veltins Arena. The two-year deal has an estimated mid-six figure value per year. Media Markt also signed a two-year deal with Hoffenheim and will receive logo presence at home games. Its deals with Hamburg, Berlin and Frankfurt are two-year agreements as well. During the league's opening weekend, Media Markt also purchased sideline signage at home games of FSV Mainz, Borussia Dortmund and VfB Stuttgart (SPONSORs, 8/20).