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Marketing and Sponsorship

Spanish Football League Announces One-Year Deals With Mazda, Worten

Mazda signed a sponsorship agreement with the Spanish Football League (LFP), becoming the official automobile brand of the '15-16 season. The Japanese company will be present in La Liga and Liga Adelante competitions with presence at stadiums, online platforms, social networks and TV broadcasts. The LFP also reached an agreement with Worten in which the technology and household appliances distribution company will be its official supplier during the '15-16 season. Worten will have a presence in many La Liga and Liga Adelante stadiums and several commercial actions aimed at fans and clubs will be made throughout the season (LFP).

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