Menu
Marketing and Sponsorship

FIFA To Meet Commercial Partners To Discuss Reforms Of Governing Body

A source close to FIFA said that the governing body "will meet some of its leading commercial partners on Thursday to discuss reforms," according to Brian Homewood of REUTERS. The meeting will take place in Zurich "although no further details were available." FIFA Secretary General Jérôme Valcke said last month that Coca-Cola, Visa and McDonald's "had written asking for information about what was being done to clean up governance of the sport and offering to meet soccer's ruling body." Valcke's announcement came after Coca-Cola and Visa "urged FIFA to support the creation of an independent body to reform the way it is run." Visa and McDonald's "did not initially respond to requests for comment on the meeting" (REUTERS, 8/18).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/08/20/Marketing-and-Sponsorship/FIFA-sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/08/20/Marketing-and-Sponsorship/FIFA-sponsors.aspx

CLOSE