The PGA Tour announced that Perform has secured the rights to build and operate the Tour's official website for users in Japan. The agreement, which runs through '17, will involve the design, layout, branding, advertising and sponsorship of the website, which went live Wednesday. The site will incorporate editorial, video, live scoring and, by the end of this month, statistics. The site will be fully platform-responsive. It will also include detailed information that helps Japanese golf fans find live PGA Tour coverage every week on NHK, Golf Network Japan and, in the future, on PGA Tour digital platforms (Perform). ... Chinese online streaming service Tencent "acquired a
package of live broadcast rights to the Bundesliga for the next three
years in China." Tencent will show 204 matches (six each round) per season "via its various platforms, including desktop, PC
and mobile applications" (SOCCEREX, 8/12). ... The Canadian Football League announced a news distribution partnership with communication firm Marketwired. The CFL teamed up with Twitter Canada to amplify its communications efforts with media and fans by using social media metrics, trends and graphics during key moments in the CFL season (CFL).
