Puma Launches Forever Faster Campaign Featuring Usain Bolt, Sergio Agüero

Puma launched its second major Forever Faster brand campaign through a multi-million euro media investment with a focus on training. Offering up the question, “What are you training for?” the global sports brand challenges individuals and teams to put more energy into training and more positivity back into sport. The campaign features training stories of Puma ambassadors Usain Bolt, recording artist Rihanna, football player Sergio Agüero, Arsenal, the Cuban National Boxing team and more. Shot over the course of four weeks, the film series offers a sneak peek into the training regimen these individuals undergo. It captures their motivations and tactics to improve. Part of this integrated training campaign is the new Puma Pact, a consumer engagement platform available through the Pumatrac running app and puma.com/training, shareable through social media (Puma).