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Marketing and Sponsorship

Marketplace Roundup: Tennis Australia Signs Deal With AccorHotels For Australian Open

Tennis Australia has joined forces with AccorHotels as an official partner of the Australian Open. The three-year partnership will see AccorHotels provide a dedicated concierge service to Australian Open fans, customer service training to staff in the media and player information hubs, host key events in both Australia and Asia, and provide exclusive benefits to members of its Le Club AccorHotels loyalty program (Australian Open). … Team Sky has partnered with leading vitamin and supplement brand Healthspan Elite. The new relationship sees Healthspan Elite become the "official vitamin and supplement supplier of Team Sky," expanding its elite sporting body associations, which already includes British Sailing, Southampton FC, Scottish Rugby, Sport Wales and the English Institute of Sport (Team Sky). ... Bundesliga side TSG Hoffenheim "has signed a sponsorship deal with IT company Sovanta until the end of the '17-18 season." The company "will become an official business partner of the club." As part of the deal, Sovanta "will receive ad space on LED boards." The deal has a reported value of €150,000 ($163,500) (SPONSORs, 8/5). ... German Hockey League (DEL) side ERC Ingolstadt has extended its cooperation with supplier Schanner Eishockeyartikel. The company will provide the club with its equipment for another three years (SPONSORs, 8/5).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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