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Ronaldo, Neymar Star In PokerStars Facebook Campaign

PokerStars, the online gambling site owned by Rational Group, "has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr.," according to Gurjit Degun of CAMPAIGN LIVE. They "are seen playing football and having fun in downtime playing poker with friends." At the end of one ad Neymar "raises the stakes, only to find out he and his opponent have the same cards." The videos "have been released on the social media site two weeks before airing on TV, globally." The ads "have been produced by Vaughan Arnell, the commercial and music video director" (CAMPAIGN LIVE, 8/4).

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