Menu
Media

Media Notes: Ad Agency Dentsu Wins Olympic Broadcast Rights In Asia From '18-24

The IOC said that ad agency Dentsu has won the Olympic broadcasting rights for 22 countries in Asia from '18-24. The deal includes three consecutive Olympics in Asia. There were no financial details of the deal available (IOC). ... Asian broadcaster FOX Int'l Channels and South Korean media company JTBC announced the launch of a new channel -- JTBC3 FOX Sports -- in South Korea, which is a collaboration between the two media partners. This will further strengthen FIC’s aim to expand the brand reach of FOX Sports across Asia and also deepen its localization strategy. JTBC3 FOX Sports will showcase a lineup of int'l sports content, along with local sports programming. As a fully-localized channel, with all programming and presentation in Korean, the channel will feature int'l sports events from the Bundesliga, F1, Australian Open, Roland Garros and Wimbledon tennis grand slams, among other sports content (Fox Int'l Channels). ... Univision Deportes set a new ratings record in July. Univision outperformed ESPN 2, Fox Sports 1 and NBC Sports Network, among others, in primetime among total viewers 2+, adults 18-49 and adults 18-34 and ranking as the No. 2 sports network regardless of language in July. Univision regisered impressive audience figures with its coverage of the CONCACAF Gold Cup (Univision Deportes). ... Vodafone España announced on Wednesday that it will offer La Liga and Copa del Rey game coverage to its pay-TV customers after "repurchasing" the content from Telefónica (EFE, 7/29).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/07/30/Media/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/07/30/Media/notes.aspx

CLOSE