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Marketing and Sponsorship

AC Milan Signs Exclusive Three-Year Partnership With Online Broker GKFX

Online broker GKFX announced on Wednesday a three-year exclusive partnership with AC Milan as the club's official online FX partner. The agreement will see GKFX acquire marketing and promotional rights including a presence across the club's digital channels. GKFX will also have a presence at San Siro Stadium, with LED perimeter advertising and hospitality at all Serie A games and the Coppa Italia. The agreement was brokered by Infront Sports & Media (Infront). LEAPRATE's Maria Nikolova reported sports sponsorships "keep getting more popular across the Forex industry, with the latest example being provided by the FCA-regulated Forex broker GKFX" (LEAPRATE, 7/29).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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