New Balance Reportedly In Talks With 2nd Bundesliga Side FC Nuremberg

New Balance "is reportedly in 'extensive negotiations' with 2nd Bundesliga side FC Nuremberg," according to Henning Eberhardt of SPONSORs. The Boston-based company "is interested in becoming the team's kit supplier starting with the '16-17 campaign." New Balance "denied being close to an agreement with the club." Nuremberg said that "it will not comment on speculations." It is expected that several companies "are interested in the club after its partnership with adidas ends after the '15-16 season." New Balance Germany Managing Dir Jürgen Konrad said in April, "At the latest with the beginning of the 2017-18 season, we want to supply a Bundesliga club." Konrad said that the brand is looking to sign a team "for up to five years" (SPONSORs, 7/21).