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Marketing and Sponsorship

Marketplace Roundup: Dynamo Dresden Extends Deal With USD Immobilien

German 3rd League football club Dynamo Dresden has extended its partnership with USD Immobilien for another year until '16. The Dresden-based company has been a partner of the club for 12 years. The deal, which was brokered by Sportfive, includes ad space in camera and hospitality (Sportfive). ... Pasta company Barilla will act as the main sponsor for Italy's men's, women's and junior national basketball teams. It is the first time in Barilla's history it is working alongside a sports federation and its national teams (Barilla). ... Ligue 1 side Angers has named time measurement products manufacturer Bodet a major club partner. Previously the club's technical partner, the new expanded deal will see Bodet's logo appear on the front of the club's shirts for away games in Ligue 1 next season. Bodet will also develop marketing activities with Angers through visibility media, public relations and events, and Bodet signage will be visible at the club's Stade Jean-Bouin home ground (SOCCEREX, 7/20).

SBJ Morning Buzzcast: April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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