Premiership Club Wasps Expands Two Circles Role To Drive Growth

Two Circles extended its relationship with Aviva Premiership club Wasps and will play a role in helping it achieve its goal of re-establishing Wasps as one of the major clubs in Europe. Wasps recently made its ambitions clear through the move to Coventry and the Ricoh Arena, where it is able to build a sustainable business and grow its fan base. Two Circles will have a significantly expanded remit to provide insight across all of the club’s interests including matchday, hospitality, conference and event facilities at the Ricoh Arena. Two Circles has been a partner of Wasps since '13 (Two Circles). In Coventry, Alan Poole wrote the Wasps’ move to the Ricoh Arena last December "has proved a huge success," enabling it to treble its average attendances at former home Adams Park, with the highlight a 32,000 sell-out against new neighbors Leicester Tigers. Two Circles aims to maximize income from the club’s matchday hospitality, conference and event facilities at the Ricoh Arena (COVENTRY TELEGRAPH, 7/17).