Ligue 1 Side FC Lorient Announces Virage Conseil, B&B Hôtel Sponsorship Extensions

Ligue 1 side FC Lorient has extended agreements with two of its longest-standing commercial partners, according to SOCCEREX. Virage Conseil will continue as a sponsor of Lorient for another season, having "backed the club since its first-ever promotion to France’s top flight." As part of the deal, financial terms of which have not been released, the company's branding will "remain on the left sleeve of FC Lorient’s playing shirts." Meanwhile, FC Lorient also announced that B&B Hôtels, its main sponsor, will "continue to support the club for an eighth consecutive year." The independent chain of budget hotels' logo will "stay on the front of the club's kit" (SOCCEREX, 7/14).