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Marketing and Sponsorship

Egyptian Club Ahly Signs Record $30M Deal With Saudia Arabia's Sela Trading Company

Egyptian football club Ahly agreed to a record sponsorship deal of $30M, the "biggest in Egyptian football history," with Saudi Arabia's Sela Trading Company, according to AHRAM ONLINE. The Saudi corporate beat rivals Al-Ahram Advertising Agency, Ahly's official sponsor during the past three years, "to secure a three-year contract" with Egypt's most successful club. The deal comes as a "huge hit for Ahly's board as it managed to secure a sum that exceeds the previous Ahram contract" by more than LE90M ($11.5M) (AHRAM ONLINE, 7/12).

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