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Marketing and Sponsorship

Marketplace Roundup: Tottenham Hotspur Set To Extend Stubhub Deal

Tottenham Hotspur extended its agreement with Stubhub, which will remain the club's official ticket resale partner until the end of the '16-17 season. The deal will see Stubhub, an online marketplace, "continue to operate the club's hospitality department, through which official matchday packages are made available" (TRIBAL FOOTBALL, 7/10). ... Basketball Bundesliga (BBL) club s.Oliver Baskets Würzburg agreed to a new kit deal with K1X. The three-year deal includes on- and off-court apparel. K1X is already the official supplier of BBL rivals Ulm, Bayreuth, Göttingen and Gießen (s.Oliver Baskets Würzburg). ... EPL side Crystal Palace announced a partnership with Mansion Group to become its new official main club sponsor. Global online gaming business Mansion Group will work closely with the Premier League team, across a broad spectrum of commercial activities (Crystal Palace). ... A-League side Adelaide United revealed that two new partners, San Remo and Malaysia Airlines, along with existing major partner Veolia, will support the club during its match against Liverpool. Veolia retains the prime front-of-shirt position, with San Remo being represented on the back-of-shirt and Malaysia Airlines positioned on the playing shorts (Adelaide United). ... League Championship side Brentford FC announced a sponsorship deal with global sports betting exchange Matchbook.com to become the official shirt partner for the '15-16 season. As part of the deal, Brentford’s home and away shirts will feature exclusive Matchbook.com branding on the front for the upcoming campaign. There is an option to extend the deal for at least one more year (Brentford FC). ... League Championship side Hull City unveiled Flamingo Land as its new shirt sponsor for the '15-16 season. The partnership with the North Yorkshire-based resort will see the Flamingo Land brand featured on the front of the '15-16 kits, with the home kit to be revealed on Monday (Hull City). 

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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